combing
Routinely sifting through constituent information to improve the integrity of your organization’s data by detecting and correcting inconsistencies that exist.
enrichment
Routinely applying customized algorithms to identify viable prospects, and individuals with like qualities, for creating an enhanced, more targeted approach to development.
segmentation
Bringing together like constituencies within the scope of your development program to establish donor pools and establish a consistent flow of prospects for your gift officers.
application
Combining combing, enrichment, and segmentation to assist in formulating a flexible 360-degree strategy for your overall development efforts.